Vax launches Hard Floor Advance+ steam mop

Unlike traditional cleaning methods such as a mop and bucket, the power of steam is a fast, easy and effective way to clean any sealed hard floor in your home. The new Hard Floor Advance+ steam mop from Vax heats up in seconds and leaves floors so sparkling clean and fresh you’ll never want to use a conventional mop again. 

Unlike other steam mops on the market, only the Hard Floor Advance+ combines the triple cleaning action of hot steam, citrus-fresh detergent and a compact scrub brush head to tackle stubborn spots and stains. So now you can effortlessly scrub clean all the floors in your home without having to get down on your hands and knees again, or use a messy mop and bucket. You’ll feel satisfied that your floor really does look, smell and feel Vax clean.

The Vax Hard Floor Advance+ is ideal for cleaning a wide variety of sealed hard floor surfaces including tiles, lino, laminate and wood. The surface selector control lets you change floor types at the touch of a button, giving you just the right detergent and steam mix for each surface in your home so all your floors get the perfect clean. Its compact design and contoured floor head reach easily into tight corners, and for areas that need that extra bit of help simply use the scrub brush to lift away stuck on dirt and stains. A carpet glider attachment is also included, so you can refresh your carpets and rugs too. 

Lightweight and manoeuvrable, the Hard Floor Advance+ couldn’t be easier to use: simply fill it up with water, add the detergent and it heats up in just 15 seconds, providing up to 30 minutes of steam, so it’s quick and easy to clean any hard floor in your home. Vax’s specially formulated, environmentally friendly steam detergent breaks down grease and grime more effectively than just steam alone. It’s hygienic too, as it kills 99.9% of harmful bacteria for up to 7 days and leaves your home smelling citrus fresh long after you’ve finished cleaning.  

The Vax S3S+ Hard Floor Advance+ is available from all major retailers and direct from Vax.co.uk at RRP £99.99.

Other steam cleaners in the new range from Vax include handhelds, multifunction and compact cleaners, so you can harness the versatile cleaning power of steam on everything from showers and mirrors, tiles and grout, grills and BBQs, taps and sinks, windows, hobs and ovens, kitchen worktops, carpets and upholstery, clothes, soft furnishings and more!

For more information visit http://www.vax.co.uk or call the UK-based Vax Customer Careline on 0844 412 8455.

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Notes for editors:

1. Vax is GB’s leading steam cleaner brand (Source GfK, Steam Cleaners, Volume Sales/Value Sales, Jul12-Jun13)

2. Vax holds the largest share of GB floorcare market with 27% of total unit sales in the past twelve months (Jul12-Jun13). Over this period Vax volume sales have increased by 43%. (Source GfK, Total Floorcare Market, Volume Sales, Jul12 -Jun13)

3. Vax steam detergent eliminates 99.9% of harmful bacteria for up to 7 days. (Independent test report ref: TSR665SM)

4. 92% of Vax owners would buy a Vax again. (Source: Toluna survey April 2011).

About Vax: 

Established in 1977, Vax is the UK’s number one floorcare brand. Vax is the only UK brand that caters for all your home’s floorcare needs, with a uniquely wide product range that offers everything from vacuum cleaners and steam cleaners to carpet washers, multifunction cleaners and cleaning solutions. Vax is now the fastest growing floorcare business in Europe, growing more than ten-fold over the last decade. With head offices in Birmingham, the company has doubled the size of its UK team in the last two years and is currently recruiting 100 new product designers and engineers to support the next phase of growth. Its floorcare products are distributed worldwide with a growing international footprint that extends across Europe, North America, the Middle East and Australia. Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care appliances, laser and electronic products. The Group recorded sales of US$3.7 billion in 2011.

 

For all press enquiries please email the Vax Press Office on PR@vax.co.uk.