Vax Launches Ultra-Light Vacuum Cleaner With More Manoeuvrability
Vax, the UK’s best-selling floorcare brand, has launched the Air3, the lightest, full-sized, multi-cyclonic upright vacuum cleaner in the world, with more manoeuvrability than ever before.
Building on the success of the Vax Air, the next generation Vax Air³ answers three main requirements from customers. As well as being lightweight, it has powerful suction, plus it’s highly manoeuvrable, so users can vacuum effortlessly around their furniture with a slight turn of the wrist.
Richard Waters, Senior Product Designer at Vax, described how he was inspired by the movement of a skateboard to create Air Motion Technology, ensuring the Air³ is extremely agile:
“With the Air, we designed it to be lightweight, but the Air³ had to combine this lightness with powerful suction, and make it manoeuvrable. Using what are effectively skateboard wheels on a vacuum cleaner allowed us to make this machine incredibly agile.
“Answering our customers’ three wishes in this way has allowed us to create an excellent package.”
A succession of exciting new products has made Vax the fastest growing floorcare business in Europe, growing more than 10 fold over the last decade. With head offices in Birmingham, the company has doubled the size of its UK team in the last two years and is currently recruiting 100 new product designers and engineers to support the next phase of growth. The Air³ is just the latest in a line of what will be market-defining products from Vax’s British-based design team in the coming years.
The Air³ is available from Vax.co.uk. Priced from £249.99 for the Air3 base model, including a six-year guarantee. Pet, Reach, Total Home, and Max variants are also available.
Click here to see Vax designers talk through how they created the Air and Air³ range.
Notes to Editors:
Contact email@example.com or 0121 347 6031 for more information or to register interest for sample loans.
Air3 Base specs:
4.9kg in use
Makes it lightest full-size multi-cyclonic upright vacuum cleaner in the world
Steers via twin-axis articulation for optimum agility and ease of use
Motor spins at 41,000rpm
Moves air at over 300kph
Only 1,200W energy use
Produces 225AW of suction power
Multi-cyclonic separation technology captures fine dust and prevents loss of suction
Vax holds the largest share of the UK floorcare market by volume and increased its share in 2011 by 12% year on year. (Source: GfK RT UK, Floorcare (Vacuum Cleaners + Steam Cleaners) Total Market, Volume % Share, Jan-Dec 2011)
About Vax: Established in 1977, Vax is the UK’s number one floorcare brand. Vax’s headquarters are located in Birmingham, England, and its floorcare products are distributed worldwide. Vax's product portfolio offers a comprehensive range of carpet washers, vacuum cleaners, steam cleaners and hardfloor cleaners.
Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care appliances, laser and electronic products. The Group recorded sales of US$3.7bn in 2011.