Vax unveils 'Performance is everything' at IFA international trade show

The UK's best selling floorcare brand Vax will be unveiling 'Performance is everything' at the IFA international trade show in Berlin from 2nd - 7th September.

IFA is the leading global trade show for consumer electronics and home appliances, attracting visitors from all over the world. Vax will be exhibiting its latest range of high performance vacuum cleaners and its new multifunction cleaner at booth 101.

Vax is showcasing its powerful multi-cyclonic Air vacuum cleaner range, including the new Air cylinder. This lightweight model is their most powerful compact multi-cyclonic cylinder yet, with 30% more suction and 60% more dust capacity than the average multi-cyclonic cylinder1. This makes it easier to carry, easier to use and easier to store away.

The new Power 6 and 7 vacuum cleaner ranges, featuring single cyclonic technology, will also be on display, along with the latest edition of the iconic Orange tub cleaner. First developed over 30 years ago, this innovative multifuction cleaner was unique in market, as it washed carpets, sucked up spills and also vacuumed. This powerful new edition combines all the functionality of the original with the latest advances in motor and materials engineering. Vax will be giving visitors a glimpse of the future with the Vax ev - the world's first cardboard vacuum cleaner. This prototype cylinder vacuum cleaner is constructed for optimum sustainability, using recycled and recyclable materials that reduce the burden on landfill. It was developed by industrial design student, Jake Tyler, with the support of Vax's New Product Design team. Jake worked with the team, based at Vax headquarters in the UK, for a year under a student placement scheme. Vax is now exploring limited production in Europe

."IFA provides an unrivalled opportunity to meet with new partners from across Europe and the world." said Phil Marston, Director of International Sales at Vax. "We're very much looking forward to introducing our latest, high performing products to these new markets and showing them that 'Performance is everything' at Vax."

The Vax International team will be available throughout the event to answer queries and introduce visitors to the new range. Product brochures will be available at the stand in multiple languages including French, German, Italian, Spanish, Russian and English. For more information visit http://www.vax.co.uk or call the UK-based Vax Customer Careline on 0844 412 8455, open 7 days a week.

Notes to Editor:1Average = across top 10 selling multi-cyclonic cylinder vacuum cleaners in the UK.

For all press enquiries please email the Vax Press Office on PR@vax.co.uk.