Vax - how to survive hay fever season

Summer is a time to look forward to, as the longer days and warmer weather brings opportunities to enjoy the great British outdoors. However, for those that suffer from hay fever it can also mean days of misery when pollen levels are high. Experts advise sufferers to stay indoors when the count is high and keep windows closed, but stopping pollen from entering your home can be a huge challenge.

As experts in cleaning for over 35 years, Vax has designed a range of high performance air purifiers that can aid hay fever sufferers by helping to reduce the levels of pollen in your home and improve the quality of the air significantly.

What is hay fever?

According to Allergy UK*, hay fever - or seasonal allergic rhinitis to give it its medical name - is caused when the body’s immune system overreacts to pollen. Antibodies are released into the bloodstream causing inflammation in the lining of the eyes, nose and throat. This can trigger a whole range of debilitating symptoms, including sneezing, a runny nose, red, itchy or watery eyes, blocked sinuses, headaches and difficulty sleeping.

How can an air purifier help?

All Vax air purifiers have a built-in HEPA filter that traps and removes 99.5% of all airborne particles, helping to reduce pollen, dust, tobacco smoke and odours for a more comfortable home environment.  With a range of models to suit rooms of all sizes, they feature multiple speed settings and offer quiet operation to ensure a peaceful night’s sleep.

Graham Curtis, Head of Category – Air Purifiers at Vax explains: ‘’Everyone with hay fever has their own personal mix of triggers and severity of symptoms. Pollen is the most common trigger, a tiny powder-like substance produced by trees, grasses and weeds fluctuates in levels throughout the year. With 1 in 5 people in the UK suffering from a pollen allergy, it’s good to know that a reliable pollen forecast can help us take preventative measures to reduce our symptoms during high pollen season. Vax Air Purifiers clean 99.5% of all airborne particles from the air in your home, including pollen, creating a cleaner, safer environment for you and your family.’’

Lindsey McManus Deputy CEO of Allergy UK, comments: “Airborne allergens can have a major impact on health and quality of life of allergic individuals. Allergy prevalence in relation to airborne allergens is increasing in many EU countries. Allergen reduction measures, along with appropriate medication, can produce significant reduction in symptoms of people who have an allergy to allergens in the air such as grass pollen and house dust mite. Within the home, an air purifier may help minimise pollen particles and other airborne allergens.”

What are the other noticeable benefits?

You don’t have to have hay fever, other allergies, or smoke to benefit from a Vax air purifier, although these are some of the main reasons people buy one. They can improve your indoor environment, whether you live in an urban area, rural area, are a pet owner or a new parent. They can impact each of these living environments in different and positive ways:

• Helps hay fever and allergy sufferers by removing pollen and allergens from the air so less coughing, sneezing, and a better night’s sleep.
• Improves your indoor environment and air quality significantly.
• Reduces lingering smells from cooking, pets and smoke.
• Breathing cleaner air while we sleep means a deeper, uninterrupted sleep.
• Reduces dust particles.

The following models are approved by Allergy UK and are available from major retailers or direct from Vax.co.uk

• Vax AP01 Air Purifier (white) / Vax AP04 Air Purifier (black) - suitable for rooms of up to 63m² - RRP £99.99
• Vax AP02 Air Purifier  (white) / Vax AP05 (black) – suitable for rooms of up to 87m² - RRP £149.99
Vax AP03 Air Purifier (white) / Vax AP06 (black) - suitable for rooms of up to 103m²- RRP £229.99

For more information, visit www.vax.co.uk/air-purifiers or call the UK-based Vax Customer Careline on 0330 026 8455.

*Source: http://www.allergyuk.org

For all press enquiries please email the Vax Press Office on PR@vax.co.uk.