New EU Energy Rules Help Shape the Future Of Floor Care – Vax Air Cordless

In light of the new EU energy rules, vacuum manufacturers have been challenged to use less power without compromising performance.

"With less energy you must be smarter in how you use it, so we have found the new EU rules have been a catalyst for category-breaking innovation. For Vax, the ultimate expression of energy innovation is Air Cordless, our first full-size cordless upright," says Paul Bagwell, VP of Global Product Development for Vax*, Britain's leading floorcare brand.

Vax's 100+ UK based Engineers have spent the last 2 years making their products work better with less energy. This new thinking has driven numerous innovations in motors, brush bars and filters enabling them to deliver their first full-size cordless vacuum.

Powerful cleaning performance without a cord

Vax has created a full-size machine that's powerful enough to clean your whole home for 50 minutes without having to find a plug socket.

The power to deliver strong continuous suction and a powerful brush bar for a sustained period of time is significant. The Air Cordless is the culmination of two years of work to create more power using less energy. The combination of efficient and powerful motors, state of the art air path design, strong agitation and an optimized cyclonic separation system – all married with TTI expertise in battery technology – provide a category-breaking formula for success.

Innovating for the consumer

"The most searched for term on Google in floor care is cordless," says Simon Lawson, President of TTI Floor Care. "Vax consumers say that they want cordless technology across all floor care but especially in the products they use frequently. They want cleaning to fit in with their busy life schedule not have their life scheduled around their cleaning. Air Cordless meets this challenge"

New EU rules are not without controversy and pose some significant questions from consumers and challenges for the floor care industry. However, Vax believes improving cleaning performance whilst reducing energy can be a good thing for both the environment and for consumers –as embodied by the new Air Cordless.

Air Cordless Photo - http://photos.prnewswire.com/prnh/20140828/141364

About Vax:

Established in 1977, Vax is the UK's number one floorcare brand. Vax is the only UK brand that caters for all your home's floorcare needs, with a uniquely wide product range that offers everything from vacuum cleaners and steam cleaners to carpet washers, multifunction cleaners and cleaning solutions. Vax is now the fastest growing floorcare business in Europe, growing more than ten-fold over the last decade. Its floorcare products are distributed worldwide with a growing international footprint that extends across Europe, North America, the Middle East and Australia. Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care appliances, laser and electronic products. The Group recorded sales of US$3.85 billion in 2012.

*Vax is GB's leading floorcare brand (Source: GfK RT UK, Vacuum Cleaners + Steam Cleaners, Volume Sales, Jan-Dec 2013)

For all press enquiries please email the Vax Press Office on PR@vax.co.uk.